We’ve already written some comprehensive posts on video ideas for YouTube and business video ideas. This time we’re focusing on video ideas specifically for social media.

While you technically can share any old video link on social media, you’re more likely to be effective, or even go viral, if you create and optimize videos based on what works best on each specific network.

One big difference on social media is that videos are generally discovered, rather than sought out. People will search for a video on YouTube or Google, to learn how to do something, for instance, but on Facebook, Twitter, and Instagram, they’re more likely to find a video when scrolling through their feed. Whether they watch it depends largely on how eye-catching and engaging it is. And on Facebook, thanks to the FB algorithm, they may not even see it!