When it’s time for a logo design refresh, you’re likely to explore all your options. Do you choose a brand-new direction for your brand, or tweak the logo design you have already? Whatever you decide, you may be questioning: what makes a great logo design? How do you create a logo to capture the essence of your product, person or brand?

We have got answers for all your urgent questions about logo design. Simply jump to the section you’re interested in by using the links below.

If you need some ideas along the way, see our post on logo design inspiration, or the best 3-letter logos ever made. Plus, if you’re looking to design amazing logos across a range of devices, you should also check out our countdown of the 5 best logo design apps.